Web app vs mobile app: which does your business need?

Founders often ask for "an app" without realising there are two very different paths. Picking the right one early saves you time and rework.

The web app: reach everywhere

A web app runs in the browser — nothing to install. It works on any device, is easy to update, and is cheaper to maintain. Ideal for dashboards, internal tools, booking systems and most products at launch.

The mobile app: native experience

A native app shines when you need device features (push notifications, camera, GPS) or daily, habit-forming use. It demands more investment, but it's the right call for certain products.

How to decide

• Need broad reach, fast iteration, lower cost? Web app.
• Need device features or daily engagement? Mobile app.
• Not sure? Start with a web app (often a PWA) to validate, then go native if the usage justifies it.

Want help choosing the right foundation? Let's talk.